The move, the first of its kind by as major U.S. retailer, comes amid rising concerns that vitamins and supplements are poorly regulated. While the FDA does keep an eye on vitamins and supplements after they hit the market, the agency is not required to screen their contents to make sure they’re correct -- and the agency can take them off the market only if they’re proven to be unsafe, misbranded, or if the manufacturer claims the product cures disease.
That’s why CVS started the “Tested to Be Trusted” program -- to give customers confidence that what’s on the label matches what’s inside the bottle, says George Coleman, senior vice president of merchandising at CVS.
More than 1,400 vitamins and supplements from 152 brands have already been tested -- and 7% of them failed the inspection. Those products were either pulled from store shelves or had their label information corrected. Coleman says that 22 products were removed from store shelves, in total, and that they could have failed for a number of reasons. He declined to name the products that failed the tests.